The lawful basis for processing data Under the guidelines of the Information Commissioners Office, we have identified the lawful basis on which we process data as: 6(1)(a) Consent from the data subject 6(1)(b) Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract 6(1)(c) Processing is necessary for compliance with a legal obligation

What information do we collect about you? We collect information about you when you register an enquiry with us or place an order for products or services. We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions. Website usage information is collected using cookies. Data volunteered by telephone is considered consent from the data subject.

How we use information about you We collect information about you to process your enquiry, order, manage your account and, if you agree, to email you about other products and services we think may be of interest to you. We may use your information collected from the website to personalise your repeat visits to our website. Lifeline Alarm Systems Ltd will not share your information for marketing purposes with companies outside of our own. In processing your order, we may send your details to, and also use information from credit reference agencies and fraud prevention agencies as well as parties required to form part of the service chain, such as our Alarm Receiving Centre or Monitoring Station and emergency services.

Marketing We will not send you information about products and services of ours unless you have opted in and consented to receive marketing information, you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please click here. Access to your information You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at the following address. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Cookies Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit www.aboutcookies.org or www.allaboutcookies.org. You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in some cases some of our website features may not function and our ability to provide all of our service feature may be reduced as a result.

Other Websites Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

Changes to our privacy policy We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 22 May 2018. To view our full Privacy Notice, Data Retention and Data Protection Policies click here.

How to contact us Please contact us if you have any questions about our privacy policy or information we hold about you: by email or write to us at: Lifeline Alarm Systems Ltd, The Island Security Centre, Riverway, Newport, Isle of Wight. PO30 5UX.